Online auction giant, eBay, yesterday announce measures that seem to complete its creeping transformation from a purely auction website to a shopping mall. The new changes will encourage more fixed-price sellers,This new changes is aimed at new customers who are not keen about auctions, just prefer to buy goods at fixed-prices. The move will also encourage larger organisations to have a store on ebay.

At present, ebay said 43% of its global sale revenue  are at fixed prices and growing, revenue from fixed-price item is expected to catch up with revenue from auction eventually.

While openly courting new businesses, especially larger retailer to have and outlet on eBay where goods can be sold at fixed-prices, ebay is also try to keep its army of 170,000 or so sellers happy by cutting list prices of goods but increasing commission on sale, this reverses the recent increases in listing prices which provoked a revolt among many of its sellers.

To assure buyers that eBay is not a den of dodgy Del boy style traders, ebay is increasing its seller protection for people using PayPal from £500 - £30,000.  eBay is undoubtedly the most popular shopping destination for UK Internet bargain hunters, it is claimed that 2 out of 3 online British shopper visits ebay once a month, helping to contribute significantly to ebay £30 billion a year worldwide turnover. It remains to be seen whether its new changes will answer its wall street critics claim that ebay has little room for growth.

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